In The Beginning
Whether it’s the unique, one-of-a-kind patterns of rock formations, created over millions of years, or the layout and finishes of a designer kitchen – the heart of a home and a hub for the whole family – you can’t rush perfection.
Still, since it was founded 40 years ago, Stone-Tech has always stayed the course in its pursuit of perfection. From the people who started the business, to those leading the company now, Stone-Tech has always prided itself on offering quality workmanship, expert product knowledge and a dedication to customer satisfaction – values that never go out of fashion.
Founded in 1983 by young entrepreneur Mr Sabah Obaidi, following a decade working in the stone and cabinetry industry, Stone-Tech was founded on offering the latest in industry trends and innovations – focused on providing customers with quality solutions and expertise.
Identifying Our Niche
Joining the team in 1990 was one of Stone-Tech’s future leaders, Jackie Yousif. Much like Sabah himself, Jackie would soon form part of the bedrock that established the business as it stands today.
In 1993, Mr Hisham Janabi joined the team, which now had three team members in the office, and five in the factory. Within just a few weeks, Hisham went from working Sundays in the showroom to becoming a full-time employee, taking on the design and drafting side of the business.
Hisham’s interest in network and IT management meant that Stone-Tech soon had a website (a rarity for any business in the 90s) and a suite of digital quoting and communication programs – once again solidifying Stone-Tech’s reputation for transparent customer communication and attention-to-detail.
In many ways, this also further solidified Stone-Tech’s own mission statement: to offer customers a high level of quality, communication and on-time delivery.
While Stone-Tech continued to grow in cyberspace, its factory was also cutting-edge: Stone-Tech imported and installed Australia’s first ever CNC machine: a device that automated the stone finishing output and process, which was normally too expensive to be completed manually. Stone-Tech’s current Production Manager and co-owner, Mr Sabah Saroo, is credited with this important technological milestone.
As Sabah puts it, arriving at Stone-Tech and building the company’s technical capability was destiny, but it still took time.
“I worked for 17 years in my previous home, Iraq, as a manufacturing mechanical engineer in the steel industry. When I arrived in Australia in 1995 I was 41 years old, and ready to challenge myself; so I started studying a masters at UTS in Sydney,”
Three Determined Partners
So, with Hisham accepting Sabah’s offer, 40 per cent of Stone-Tech’s shares were sold to employees Hisham, Sabah Saroo and Jackie Yousif, with Hisham becoming Stone-Tech’s managing director – a position he still holds today.
Pushing Through the Challenges
Weathering the Storm
“We adjusted our approach to meet the unpredictable market head-on, widening our marketing input funnel; but most importantly, we refocused on what we are truly good at – which is offering the highest quality workmanship. This meant that we were doing less jobs, but with higher returns and the best possible customer
experience. As a result, our revenue and business margins were sustained throughout the GFC, and we turned a potential crisis into a success story,”
While the national group of companies wasn’t meant to be in the long-term, disbanding at the end of 2019, Stone Tech continued to service its expanded client base and returned as a New South Wales-focused business.
By 2020, Stone-Tech would implement a cloud-based ‘SPS’ system, which would streamline its operations across customer relationship management (CRM), quotations, scheduling, manufacturing and inventory – culminating in an all-important final installation and quality check. This significant operational upgrade once again reaffirmed Stone-Tech’s commitment to transparency, through reporting and systems control.
Celebrating 40 Years
Fast forward to 2023, 40 years after it was first established by young entrepreneur Sabah Obaidi, Stone-Tech is ready to celebrate this significant company milestone, and look back on the ups and downs of this successful Australian business. While systems and processes may have changed over the years, Stone-Tech stands ‘solid as stone’, as Hisham would say.
If anything, much like the high-quality products and service Stone-Tech has always offered its loyal network of customers, the business is the result of time, pressure and perfection; but more than that, its enduring legacy will be that of the people who made Stone-Tech what it is, continuing to push the company forward today.
As someone who has been a major part of Stone-Tech’s 40-year journey, head of sales and co-owner, Jackie Yousif, sums-up an amazing story perfectly:
Over the last 33 years, I’ve been privileged to experience many challenges, growth and opportunities within our organisation. Along the way I’ve created a strong professional network and made lifelong friends,” she said.
Our business has gone from
Strength to strength
And with the support of my partners, staff and clients, we have weathered every storm and overcome many challenges to become, and remain, one of Sydney’s major stone manufacturing companies.”
Tested over time. Forged by resilience and shaped by a team of dedicated professionals. Just as the kitchen is the heart of any home, at the heart of Stone-Tech is a team ensuring a continued, lasting legacy; well beyond the next 40 years.